Posts Tagged ‘climate change’
A series of television ads funded by Shell Oil Company hit the airwaves this week, responding to last month’s statement by Métaphysiciens Sans Frontières calling for immediate action to reduce global climate change. The ads, produced by the public relations firm Anti-Realists for Responsible Science, take aim at mainstream climate science in general and the MSF statement in particular.
The first commercial aired Monday, focusing on the claim by MSF spokesman Frank Jackson that, if historical patterns continue, the carbon dioxide concentration of the earth’s atmosphere will reach a dangerous tipping point of 450 parts per million by mid-century. In the ad, ARRS founder Jack Haley dismisses Jackson’s warning as “naive enumerative inductivism.” Haley notes that for every year on record carbon dioxide levels have been below 450 parts per million. “If that pattern continues, we’ll never reach 450 parts per million,” says Haley. “So by Jackson’s own logic we both will and won’t reach the alleged tipping point. Which is it, Mr. Jackson? Will we or won’t we? The American people await your answer.”